Internet and Intranet web sites are now fundamental
requirements for any business. As a showcase for your products and
services, as an information resource or the means for your customers to
contact you, even to place orders with you.
How the internet can help
your business
Your website
becomes the focal point of your market communications strategy, how you
are perceived and how you do business with your customers. The information
on your website can then be easily extracted into sales and technical
literature for you to use in the traditional way.
Most businesses
now have full internet access and market surveys indicate that the
majority of engineers and designers now use the internet first to search
for products and services.
Using your
website for sales and technical literature download is a fundamental part
of this service and is very simple to implement. PDF format documents can
be easily derived from original files so we can process from Word or
Excel, Desk Top Publishing, Graphics, CAD or almost any type of original
you have to hand. If you don't have the original, we can scan what you do
have and reformat it in necessary.
By combining
the Internet with a simple mailing services (e-mail or traditional) you
can let your customers and prospects know about your new products, events
and services.
Your Website is
also a source of direct lead generation. By using simple reply forms (such
as the ones we are using on our site) you can respond faster to your
customers needs. You can also use your web address in all your traditional
advertising ensuring your prospects have a means of getting the
information fast.
How Tactical MarComms can
help you
Tactical
MarComms can provide you with your first web site or enhance your existing
site keeping the information fresh and interesting for your customers.
Because we are engineers turned marketeers, we know the sort of
information your customers want to access. Your website does not have to
be full of clever and expensive graphics that slow the site down. Simple,
information rich, sites are much more likely to be used as an ongoing
resource by your customers.